About Us

We are a design and manufacturing team from Taiwan, dedicated to developing handcrafted wooden lures and innovative fishing gear. From material selection to design, from sanding to testing, we insist on crafting every product by hand, with precision and care. These are not just fishing tools — they are works of art, filled with soul and story. In a market flooded with mass-produced goods, we choose wood — the most natural and warm material — as the heart of our creations. Because we believe that a truly outstanding lure isn't just made to catch fish, but to move people.

Our team is made up of dedicated artisans who share a passion for both fishing and design. We are committed to blending traditional woodworking craftsmanship with modern engineering and aesthetics. Constantly exploring materials, testing structures, and refining dynamics, our goal is to create lures that are not only durable and effective in real-world fishing, but also rich in unique style. Beyond the lures themselves, we actively develop innovative accessories related to wooden fishing gear, aiming to help fishing enthusiasts discover a deeper sense of enjoyment and value—whether in use or in collection. This is more than just a job; it’s a journey of connection with nature. We are willing to invest time and care into every detail, all to bring every angler a partner they can truly trust.